3 Reasons You Need Online Presence

Even though we’re in 2016, still some businesses don’t know the importance of online presence and how much ROI you can have into your business. Some people define internet presence as being in social media channels, and some suffice to a simple website with their contact info in it.
But today, you should know how to combine your website as your 24 hour marketing tool with social media channels to get the most of your customers. Here are 3 reasons you need your web presence:

1. A 24 hour showroom: with the advance of technology, people all over the world can reach your products and services any time they want. So if you’re not in office, or if you don’t have the staff to be around 24 hours a day, 7 days a week, and your website is there, available anytime your customer needs it. Most people nowadays have the internet in their pockets, and research shows over 63% people connect to the web through their mobile. So this shows that you should also have a responsive website, so people can view and navigate through your website properly. 
2. You reach a vast audience: in the old days, your business was available to those in your neighborhood. But now with the World Wide Web, you have the chance to be in every person’s desktop PC or mobile any time they need your products or services. Using your website or social media channel you can get the contact information of your potential customers, and provide them with their needs, from information on your services, to special deals, to just making them aware of who you are, in case they need you in the future. In any way the competition is worldwide now, so you have to find the way to make more money from your business presence, in the new audience range.  
3. Build your future brand: Your company brand is your identity, so you should always be present to show who you are, for those who don’t know you. This way people can visit reviews on your services and products as well get to know who you represent. This will leave the path open for future business they would want to do with you. 

To wrap up: according to an article on online presence for business in Forbes, over 1050 businesses in over 5 countries confessed they need an web presence for their marketing tool. Whether it’s your social media or website, you will need to get a stable marketing strategy and build your future business on it. Your future customers will connect to you through the web, and knock your front door with their PC or mobile.