How to Define your Logo

Define your logo

The first thing that comes to mind when you want to define your business brand, is your logo of course. So how do you define your logo? Please don’t misinterpret your logo = your brand. A brand can be defined as explained here, but you should always consider your logo design and what it means, how the concept is conveyed, colors and fonts/typefaces used in the brand.
Below, we explained a few of our logo projects and their concepts, fonts, colors and the idea behind it.

What to consider

Idea/Concept

As the owner of a brand, you should know deep inside what you want your logo to represent. Is it the culture? Is it a message to clients? Do you want to show your services, or uniqueness? Whatever you want to convey, make sure you write it down on paper and convey it to your design team.

Read the rest here: https://comelite.net/how-to-define-your-logo/